ABOUT US
Established in 2025, SMILE was built to fill a gap.
We’re living in a powerful moment where Indigenous-owned businesses and Indigenous-led nonprofits are growing, thriving, and creating real impact every day. But reaching their full potential requires visibility. If your ideal audience doesn’t know who you are, they can’t engage with your work. That’s where SMILE comes in. We position you on a marketing launching pad that amplifies your story, strengthens your presence, and moves you toward your goals.
RELATIONSHIPS SHAPE OUR WORK
We build trust through clear communication, care, and deep respect for the communities and brands we support.
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Many of our clients are small teams with large visions. They come to us because they’re ready to hand off the responsibilities that pull them away from the work they’re passionate about i.e. social media, branding, website management, and ongoing digital storytelling. We step in as an extension of their team, taking the time to listen and understand the small details that shape the long-term vision. We take your story to the people so you can focus on your purpose.​
Our values shape how we collaborate, how we tell stories, and how we support Indigenous-led work with intention. These values keep us focused on meaningful relationships and impactful, forward-looking work in everything we do.
VALUES
COMMUNICATION
OPTIMISM
CARE
CREATIVITY
COMMUNITY
LEADERSHIP
Founder & Head of Accounts
Hud Oberly (Osage, Caddo, Comanche) is a visionary marketer, creative entrepreneur, and advocate for Indigenous representation. With nearly a decade of experience in marketing and communications, Hud has worked at the intersection of storytelling, design, and advocacy, shining a light on Indigenous initiatives and bridging Indigenous and non-Indigenous communities through authentic, resonant work. Experience includes the nonprofit, fashion, film, fine art, and education sectors. Hud has developed culturally focused campaigns, led national rebranding projects, and shaped messaging that amplifies Indigenous voices with lasting impact. His impact was nationally recognized when he was honored with the Native American 40 Under 40 award for leadership in community-building through creativity.
Born and raised in Norman, Okla., and deeply connected in his Osage, Caddo, and Comanche cultures, Hud grew up taking part in his tribal ceremonies and gatherings, traditions he remains closely connected to today.
Services
S.M.I.L.E. grows your audience with versatile, culturally contextual strategies that translate across Indigenous and non-Indigenous communities.
EMAIL: info@smileindigenous.com
